Are you looking for best email marketing tools & services for your business?

Email marketing tools & services have been around for decades & it is also the most effective marketing strategy.

email Marketing Tools

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It is the most powerful tool in terms of ROI. Therefore, to have a successful digital marketing strategy, we need to have the best email marketing service.

And best email marketing strategy includes –

  • Managing subscribers ,content,& campaigns. 
  • Easy user interface ,drag & drop editor.
  • Send bulk email without a lot of work.
  • Easy tracking of performance of email marketing campaigns.
  • Highly engaging email newsletter.

But all these features are in most of the email marketing platforms and finding the best service for you is a task. right?

Having said that, let’s take a look at these top 10 email marketing services to choose for whether you are a beginner or want to switch to a new service provider. 

This article will help you choose the one even if you own a startup, small business, or big advanced organization.

List of top 6 best email marketing tools & software.


sendinblue email marketing tool

Sendinblue is the overall best email marketing platform, as it is beginner-friendly and has automation tools that are easy to use.

It has features like drag and drop editor which can be used by people who are new to email marketing.

It also allows users to send transactional emails, creates workflows for automatic follow-up emails & segments users.

Sendinblue offers attractive features to help you grow even more.

Free email marketing plan – 300 emails per day with unlimited contacts.

Plan recommended for small businesses and start-ups-

They also have paid pricings plans which add more features and value to users. The paid plan includes a lite plan of Rs.1510/month i.e.$25/month includes unlimited emails/day.

Plan recommended for businesses as it scales-

They also have a premium plan of Rs 3895.5/month i.e.$65/month which includes more advanced features like landing page builder, live chat, sales CRM, and also Facebook ads integration.

All four plans of Sendinblue-

Free — 0$ per month

  • Up to 300 emails per day
  • Unlimited contacts
  • Chat
  • SMS marketing
  • Email template library

Lite — $25 per month

Premium (Most popular) — $65 per month

  • Up to 100k emails
  • No daily sending limit
  • A/B testing
  • Remove the Sendinblue logo
  • Up to 1MM emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise — Customized pricing

  • Customized email volume
  • 20+ landing pages
  • Customer success manager
  • Access for 10+ users
  • Dedicated IP



Hubspot is a perfect tool with all the features for email marketing automation.

It has an easy user interface that allows users to design their emails quickly.

The most important and best thing in the software is the mapping tool, which increases the value of automation and provides you a clear idea To convert your leads to customers.

It provides different ready-to-use email templates with a drag & drop feature that allows you to easily create, design, and personalize your emails and also customize them to meet your team’s specific needs.

Hence, It looks professionally designed and perfectly organized on any device.

You can create conversion-ready emails with HubSpot’s free email tool. With the free HubSpot CRM, you’ll get access to valuable contact insights, so you can deliver personalized emails your recipients will expect.

In addition to that, it has an A/B testing tool which is remarkable. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Automation will allow you to schedule emails in advance that get delivered successfully

and this is because more emails will land at the top of your prospects and customers’ inboxes, not buried in a spam folder.

Pricing plans:

The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.



Convertkit is a simple email marketing tool exclusively useful for bloggers, influencers, artists, and this is because the software has 

Features that engage the audience with the help of landing pages,sign-up forms, easy email templates, and above all a clutter-free writing experience.

Convertkit has a high delivery rate of 98% and a healthy reputation of email providers which means emails will land up at the right place rather than in a spam folder.

In convertkit, you have the options available which include email broadcast and email automation.

email broadcast
email broadcast
automated emails
automated emails

Pricing plans:

Pricing of convertkit is based on the number of subscribers.      

  • 0 – 1,000 Subscribers — $29 per month
  • 1,000 – 3,000 Subscribers — $49 per month
  • 3,000 – 5,000 Subscribers — $79 per month

1)Creator plan:

For bigger businesses than startups, this plan is recommended. 

  • Unlimited landing pages and forms.
  • Send email broadcasts.
  • Sell digital products & subscriptions.
  • Email support.
  • Free migration from another tool.
  • Automated funnels & sequences.

2)Creator pro plan:

For advanced features like newsletters referral, subscriber scoring.

  • Unlimited landing pages and forms.
  • Send email broadcasts.
  • Sell digital products & subscriptions.
  • Email support.
  • Free migration from another tool.
  • Automated funnels & sequences.
  • Facebook custom audiences.
  • Newsletter referral system.
  • Subscribers scoring .
  • Advanced reporting .

If you will take the yearly package  for these plans, you will get up to 2 months free and get an advantage  on money

3)Free plan:

You can also take advantage of a 14-days free trial to test but can only manage up to 1000 subscribers.



ActiveCampaign is email and marketing automation software with added sales CRM.

With ActiveCampaign You’ll be able to create powerful automated marketing and sales processes. Get to know about the needs and interests of individual contacts. Then you can send more personalized and relevant messages at the right moment. With the goal to grow your customer base and make them happier.

More than 80,000 companies & organizations from diverse industries use ActiveCampaign.

Features of ActiveCampaign :

  • 125+ Email templates
  • 500+ Automation recipes
  • 800+ Integrations
  • Landing pages
  • SMS messaging
  • Custom reporting
  • Web personalisation
  • CRM
  • Split actions and A/B Testing
  • Predictive content
  • Predictive sending
  • Goal tracking and attribution

Plans & Pricing:

ActiveCampaign offers a 14-day free trial with some limited features. Unfortunately, they don’t offer a money-back guarantee.

but they have plans with good features. The plan is based on the number of contacts.

The price increases with the number of contacts. You can buy it yearly or monthly basis. But if you are buying it for longer purpose yearly plans will suit you.

You can check out pricing plans by yourself

Another way I am going to recommend you the cheapest plan of $9/month paid yearly for 500 contacts increases with the number of contacts.


getresponse email marketing tool

GetResponse labels itself as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys, and follow-up autoresponders.

It offers different features, let’s review them to know how it is suitable for your business and then decide.

For instance, you should check this review article to get the best information about GetResponse.

Pricing plans

pricing of email marketing tools

You can try the free plan for 30 days also.

For comparing plan details check out this page

6)Constant contact

constant contact
constant contact

Constant Contact is an email marketing tool used to create effective emails and other campaigns to grow businesses.

In other words, It is the best tool for small businesses as it provides a 1-month free plan with some features to create campaigns.

It has all the features needed for effective email writing such as

  • drag and drop editor
  • Email Marketing Automation
  • ecommerce tools-and results.
  • Social marketing
  • Easy Contact List Management
  • Email Tracking Tools
pricing of email marketing tools

for comparing plan details check out this page

You can create online courses on this with Thinkific

I hope this article gave you a good overview of the best email marketing services for your business.

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